Socio Cognitive and Linguistic Perspective Free Samples to Students

Question: Discuss about the Socio Cognitive and Linguistic Perspective. Answer: Introdcution: Womens role in advertisement has been increasing and major corporation giants are using the image of women to present their advertisement idea. Advertisements have played a significant major role in modern life. All the media channels are filled with advertisements. From time to time, advertisements are filling hours of television program and taking up space online and in web pages. As commented by Bullo (2014), we either communicate with ourselves or we communicate with others in the world. Advertisements are no doubt the means of communicating with others. The social media sites have provided the right approach to formulate and structure ones thoughts (Kim and Byungtae 2015). This essay compares the print advertisements of two renowned companies of Japan, Toyota and Pepsi. The car manufacturer giant has been well known to offer its cars to various levels of consumers. The advertisements made by this organization always portray a clear message and creates a buzz in the market. On the other hand, the advertisement approach of Pepsi is different. The soft drink company always has to share the same message that says that Pepsi is the best product to quench thirst (Kim and Byungtae 2015). For the comparison and analysis of the advertisements of these two companies, print advertisement where women have been used as the models for the advertisements. The thesis statement of the essay can be stated here. Womens role in advertisement has been increasing and major corporation giants are using the image of women to present their advertisement idea. This way these organization have been successful in creating a buzz in the market along with a strong message aligned to more power to women. At the same time, women are also considered as a feminist symbols and it is used my major marketers to attract more number of viewers and audiences towards the advertisement. According to Bhatt (2015), there are a number of advertisement techniques that the advertisers use at the time of designing an advertisement. Every bit of advertisement is portrait for a particular reason. The artists and designers put a lot into every bit of the advertisement. There always remains the strategy of mirror and window effect in the advertisement that eventually has effect on the viewers. In fact in the recent technologically advanced situation, communicating with people has become easier than ever. In the advertisement of Toyota, the role of women has been beautifully portrayed. The car manufacturer wanted to portray that they design cars for every section of the society. The advertisement very gracefully showed that the car is designed for the women working in the corporate world and also for those responsible women who has a family and children to take acre off (Toyota Outdoor Advert 2017). On the other hand, the advertisement of diet Pepsi shows a model holding a can of the diet Pepsi. There are no other elements that have been used in this advertisement. The colors used in the advertisement matches the color of the product. Very proactively, the blue color of Pepsi has been used for the dress of the model. There is only one statement used in the ad, Love every sip (Daisy 2017). This has clearly indicated the actual purpose of the ad that the soft drink replenishes the quench of thirst of the consumers. In this respect, it can be clearly said that the woman used in the ad does not personify a strong feminist character and perhaps it is a means of attracting people. The print advertisement of Toyota has been kept very simple where only the brands car has been used as the element. The logo of the car is present at the top left corner. The advertisement lacks any kind of info graphics. The target groups for this people are the working women who are capable enough to afford a car for them. Toyota indeed is supporting those women and helping them to achieve what they are craving for. This is indeed a drawback of the advertisement because if the ad included some kind of information, it would have been more accurate in it terms (Bhatt 2014). Similar comments can be made for the ad of Pepsi, The only comment that has been made in the advert was that Share the love with Sofia Vergara. This comment can be considered as a serious note where the aim of the advertisement is to attract consumers on the note that it shall provide them a chance to meet Sofia. The target group of people in this respect could be considered as both the women and men in the society mostly the youths. As commented by Willi et al. (2015), the aim of the advertisement designer always remains to attract more audiences towards the product. In order to do so, there are certain factors that play important role in shaping the advertisement. These factors are creativity, innovations and to certain extent feminist representation in the advertisement. This has always been fruitful for the advertisers to attract people. In the recent technologically advanced society and the increasing impact of the social media sites like Facebook, Twitter, Instagram and others, the opportunity of reaching out people has increased. Thus, designers are using different means to represent their ideas to the consumers. With the detailed analysis of the two print advertisements it has been cleared that the approach of the two companies was different. Both the companies have used women as the model for the endorsement but on a serious note, Toyota portrayed a more serious and sincere character of women and the responsibilities that they have to perform. On the other hand, Pepsi has used the model to attract more viewers. Thus, it can be clearly stated that the women have been portrayed differently in the advertisements depending on the designers concept. Depending on the concept of the designers, the advertisements are designed and are released to the world. This way the concept of mirror and window is fulfilled. The advertisements have been designed in the right way keeping the target group of people into consideration. This way these companies have been successful in creating buzz in the market. References: Bhatt, Surya. "Brand Positioning Map and Analysis Using Web Scraping and Advertisement Analysis." (2015). Bullo, Stella.Evaluation in advertising reception: A socio-cognitive and linguistic perspective. Springer, 2014. Development, Daisy. "Sofia Vergara Actress - Celebrity Endorsements, Celebrity Advertisements, Celebrity Endorsed Products". Celebrityendorsementads.com.., 2017. Web. 2 May 2017 Kim, Myunsoo, and Byungtae Lee. "Analysis of an advertisement based business model under technological advancements in fair use personal recording services."Electronic Commerce Research and Applications14.3 (2015): 169-180. Toyota Outdoor Advert By Saatchi Saatchi: Life Style Capsule, Woman | Ads Of The World". Adsoftheworld.com. 2017. Web. 2 May 2017. Wyllie, Jessica, Jamie Carlson, and Philip J. Rosenberger. "Does sexual-stimuli intensity and sexual self-schema influence female consumers' reactions toward sexualised advertising? An Australian perspective."Australasian Marketing Journal (AMJ)23.3 (2015): 188-195.